In 2000 two companies independently and almost simultaneously establish the model defining the modern API economy. Salesforce launches its CRM as a browser-only service with an integrated XML API from day one, with Marc Benioff coining "Internet as a Service" and "The End of Software". eBay then launches the eBay API and Developers Program, the first API opened universally to external developers. Together they establish the two axes of the API business model. Amazon expands it with AWS from 2002; the pattern transforms the Internet into a network of interoperable services.